Wyndham expands its global reach, and here’s why you should pay attention

BEING the world’s largest hotel company is not a feat that should go unnoticed, even more so when this is done in the span of just a decade. So are the achievements of Wyndham Hotel Group, a hospitality giant that’s raring to take on the world.

So how did one brand manage to pull it off so effortlessly?

It might be easier said than done, but the team at Wyndham are clearly experts at it. They learn and strive to understand trends in the ever-evolving world of travel, and connect with consumers by delivering a comfortable environment enhanced by personalised service and amenities.

Days Inn Singapore is a great mid-scale option, and a hit among business travellers

Their current mission is simple: To elevate the experience of the everyday traveller, wherever they go, however they choose to stay. For Wyndham, it is crucial that guests get to experience travel the way that they want to.

And through clever, strategic planning, Wyndham has soared to the top of its game. Under the Wyndham Hotel Group umbrella alone are 16 brands, such as Wyndham Hotels & Resorts, TRYP by Wyndham, Microtel Inn & Suites, Super 8, Days Inn, Hawthorn Suites by Wyndham, Ramada Worldwide, Knights Inn, and Baymont Inn & Suites…. and the list goes on.

With this many brands to boast of, the group has as good as conquered both the economy and mid-range travel market. And from the looks of it, they’re about to continue doing so in its next phase of success.

One of the key aspects that keeps Wyndham ahead of the game is its generous award-winning loyalty program, which could well be the best of its kind in the industry. Wyndham Rewards seamlessly implements a points-earning structure across all its brands, and thereon, revolutionised the loyalty landscape.

TRYP by Wyndham is great for travellers who want to “live like the locals” but still want to feel taken care of

Members enjoy a simple, easy-to-use system where they earn points for a flat, free night redemption rate, a first in the business of loyalty programs. The program currently boasts some 46 million members, all of whom are eligible to redeem up to two free nights at any Wyndham property across the globe.

Event planners and professional conference organisers (PCOs) are not an afterthought – they’re entitled to a point with every qualifying dollar spent at a participating Wyndham property. The qualifying expenditure spans guest room rates, meeting room rental fees, or food and beverage charges.

To elevate its status as a leading name in hospitality, Wyndham is in the midst of major restructuring and rebranding works, a strategic transformation laser-focused on its brands, technology, and marketing.

This will go hand-in-hand with the brand’s “Count On Me!” service that prioritises a service-oriented culture, respect for customers and staff regardless of designation, and support for local communities through philanthropic initiatives.

Wyndham Grand exemplifies sophistication and premium services

Some of the changes are catered for millennial travellers who make up a segment of the market sometimes difficult to tap into. Where some hotels may struggle when it comes to rebranding for younger customers, Wyndham introduces new developments with little fanfare.

For instance, TRYP by Wyndham is a savvy, streetwise brand for the traveller who wants to keep on the pulse of the best off-the-beaten-track happenings in the city. Some of the major, high-energy cities in the world – Paris, New York, Barcelona and São Paolo – have a TRYP property, making it an ideal choice for travellers who prefer to “live like the locals” but still want to feel taken care of.

Meanwhile, Wyndham Grand exemplifies sophistication and premium services, a brand that tailors guests’ experiences depending on their preferences and needs. Despite the more polished look of the Wyndham Grand range, service is always friendly and approachable so that the guest gets to feel spoilt and relaxed at once.

Ramada – one of Wyndham’s biggest leisure brands with a strong global footprint – too is drawing in tourists for its close proximity to local sights, comfortable, functional rooms with “pops of red”, and casual dining options. Fun fact: Ramada has the most airport locations internationally than any other hotel brand.

Ramada is ideal for travellers who dedicate their time and resources to researching new experiences in an undiscovered city

Because of Ramada’s attractive mid-scale prices, it’s been a long-lasting favourite for loyal clientele made up of both leisure and business tourists. For travellers who dedicate their time and resources to researching new experiences in an undiscovered city, Ramada offers a functional yet premium space for them to do so.

Despite robust competition from house-sharing models like Airbnb, wide-ranging facilities, and the personalisation of customers’ needs definitely help in widening the brand’s market reach. On top of that, Wyndham’s affordable prices and “human touch” approach work in their favour.

The company’s appeal will be amplified with its entry into Asia-Pacific, providing new opportunities to explore. With a strong luxury hotel scene in Asia, a mid-range brand like Wyndham Hotels & Resorts could bridge any market gaps that might have previously existed.

As the Asian middle class continues to grow, Wyndham is keen to open locally relevant, upscale, midscale, and economy-friendly hotel options in emerging destinations. In Australia and New Zealand too, new properties are emerging, further cementing the brand’s presence in the market.

Wyndham Sea Pearl Phuket is sign that the brand is rapidly expanding in Asia

The group recently launched what’s set to be the tallest hotel in Danang, a new Ramada property opened in Malaysia and Bali’s Kuta precinct early this year, while Days Inn begins operations for the first time in Indonesia.

One of the most momentous openings in Asia will be the Wyndham Grand opening in Kalim Bay, Phuket, due to launch in November this year. The hotel is located just north of Patong Beach and will surely draw attention from the hordes of tourists that flock to the island all year round.

But whether it’s in the West or Asia, Wyndham Hotel Group is a brand that has a hold on its priorities – affordable accommodation, pleasant service, and a knack for listening to their guests’ needs. At a time when people want to decide and dictate the way they travel, Wyndham Hotel Group will let them do just that.

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Source: travelwireasia.com