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Richard Branson toured New York City in a clear-sided bus, accompanied by an entourage that helped him advertise the suitability of Virgin Voyages for gay and lesbian cruisers and a full-ship charter of the Scarlet Lady to LGBT-oriented Atlantis Events.
Branson’s bus and traveling show made stops on June 29 at gay bars in the Chelsea neighborhood and at the Stonewall, a landmark bar in Greenwich Village.
He was accompanied by Atlantis president and CEO Rich Campbell and some “very special friends” including well-known drag performer Ginger Minj.
Virgin said Campbell’s company has chartered the 2,800-passenger Scarlet Lady for a seven-night sailing departing from Miami on May 31, 2020, with visits to Key West, Cozumel, Costa Maya and Bimini.
Campbell said Virgin Voyages was a perfect choice for his business, citing “Virgin’s long history of celebrating diversity and inclusion combined with Virgin Voyages’ innovative one-of-a-kind Rebellious Luxe experience.”
Branson, the founder of numerous businesses that carry the Virgin name, was dressed in a tour conductor’s hat, a long, sparkly rainbow-colored vest/top coat and multi-colored athletic shoes for the occasion.
Source: travelweekly.com
