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Qantas has unveiled an update to its iconic Kangaroo logo as part of preparation for the Boeing 787 Dreamliner entering its fleet.
This is only the fifth time that the red-and-white image on the tail of Qantas aircraft has been updated since its introduction in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet.
Qantas Group CEO, Alan Joyce, revealed the new design together with the new Business Suites and Economy seats that would feature on the B787 to a hangar of around 1,000 employees and guests in Sydney.
“Since the image of a kangaroo first appeared on a Qantas aircraft more than 80 years ago, it’s come to represent the spirit of Australia,” said Joyce.
“We wanted to make sure our brand remained familiar but we also wanted it to be more modern and dynamic, like the 787 and like Qantas,” he said
“A fresh brand helps symbolise the new era Qantas is entering as we head towards our centenary. It’s an era of new destinations, new technology and a new standard of service,” added Joyce.
The new design was overseen by Qantas consultant designer, Marc Newson, in partnership with Australian design agency Houston Group.
Newson said, “This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth. A silver band now extends from the tail to the rear of the fuselage, to give a more premium feel.”
“The typography for the word Qantas, which measures almost two metres high on the 787, has been carefully streamlined. And Qantas will appear on the aircraft’s belly, so you can tell when it’s the national carrier flying overhead,” Newson added.
In another link to the airline’s heritage, the classic winged kangaroo that appeared on tails across three decades would feature under the cockpit window and incorporate the individual name of each aircraft.
Sourse: travelnewsdigest.in
