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THE Chinese – the world’s biggest pork consumers – have developed a taste for Spain’s iconic jamón (ham).
More Chinese buyers are visiting villages and pastures in Spain where top-quality ham is produced. They are then given a breakdown of how dry-cured ham is made to help them develop appreciation of the hams.
They use their knowledge to sell the hams to fellow Chinese and can sometimes sell up to 20 percent more than the retail prices in Spain.
The world's top pork consumer, China has started getting a serious taste for Spain's world-famous "jamon" https://t.co/hc96qiBIkz pic.twitter.com/Tqua4khCy6
For instance, a leg of much sought-after “pata negra” ham can fetch up to €3,000 (US$3,364) in Hong Kong.
Unsurprisingly for China, there’s also a risk of counterfeit products emerging. However, Spanish producers are not too worried because they claim their hams are the product of a specific climate and animal.
“What is made in Spain is very exclusive to the peninsula,” dry-cured ham producer Embutidos Fermin chief executive Santiago Martin told AFP.
The post Premium Spanish ham makes way to China appeared first on Travel Wire Asia.
Source: travelwireasia.com