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There was an increase of 5.3% in the year ending May 2018 for international visitor arrivals in New Zealand. The number of holiday arrivals increased by 6.5%. Off-peak season too witnessed about 5.6% increase on the previous year and regional spend increased to 14.1%.
These increase in the number of tourist arrivals are as a result of Tourism New Zealand’s campaigns on social media as well as in China.
Stephen England Hall, Chief Executive, Tourism New Zealand said, “The regions are increasingly benefitting from the rise in international visitors with spend growth in the regions surpassing that of the gateways. Over the past 12 months, international visitors have injected USD 497 million into the regions. International visitors choosing New Zealand as a destination makes Aotearoa a better place for Kiwis. Beyond the significant economic benefits, it also grows employment, business opportunities and is the backbone of many communities.”
#GetNZontheMap campaign and the Chef Nic campaign in China were the major contributors to this steady growth of international visitor arrivals to New Zealand.