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Maine might be cold and snowy in the winter, but that’s part of what makes it the perfect place forand snowmobiling.
That’s the new pitch from the, which says it is launching a market campaign for the coming winter to about coming to Maine in cold months. The office says the campaign will run through March.
The office says Maine has seen increases in winter visitation over the past five years, including an increase of more than 10 percent during the winter of 2016–17 compared to the previous year. The office says it wants to capitalize on that momentum by convincing more people from elsewhere in New England and the mid-Atlantic states to see Maine as a winter tourism destination.