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Tobago has recognised a need to be nimble, flexible, and relevant to its internal and external stakeholders and has responded by establishing the Tobago Tourism Agency.
The agency’s ten-member board is to be chaired by University of the West Indies lecturer, Sherma Roberts.
At the same time, Louis Lewis has been announced as the organisation’s first chief executive officer.
The agency has oversight for the strategic marketing of the destination, product development and investment, as well as cruise and airlift.
The organisation will therefore set the agenda for the development of a more vibrant, viable and sustainable tourism industry leveraging the island’s resources, including its people, to deliver a higher quality of life for residents and unique and authentic experiences to visitors.
Source: breakingtravelnews.com
