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YOU would probably know by now that the Chinese apetite for travel is stronger than ever. More and more Chinese are traveling overseas; this Chinese New Year alone, six million tourists were projected to have traveled abroad.
However, a substantial influx is expected in Mexico, Brazil, Colombia, Peru, Chile, and Argentina. A new joint venture between Chinese Friendly International and Latin tourism marketing agency Berry Whale is said to improve the experience of Chinese tourists in the region.
Both organizations will work as exclusive strategic allies to promote the certification processes related to the Chinese Tourist Quality Seal and QSC Program of the China Outbound Tourism Quality Service Certification in cities, hotels, airlines, airports, tourist attractions and other companies that make up the value chain of the tourism industry.
The alliance also includes the development of workshops and training events, as well as the sharing of information pertaining to the preferences of Chinese tourists.
Both parties believe there is “untapped potential” in the region.
The post Latin America prepares to welcome influx of Chinese tourists appeared first on Travel Wire Asia.
Source: travelwireasia.com