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JetBlue Airways has invested in JetSuite, a private jet company that also operates the JetSuiteX scheduled service that flies 30-passenger jets from private terminals.
JetBlue said it made a minor equity investment in JetSuite.
The investment “will allow us to accelerate our growth,” JetSuite CEO Alex Wilcox said in a statement.
As part of the deal, a JetBlue nominee will be appointed to JetSuite’s board of directors. Members of JetBlue’s loyalty program, TrueBlue, are already able to earn points on JetSuiteX flights, and the companies said they are looking into further opportunities to benefit customers.
“JetBlue and JetSuite share a passion for delivering a high-quality customer experience at a competitive price point in underserved markets,” said Robin Hayes, president and CEO of JetBlue. “Our investment in JetSuite makes sense as we continue to execute on our West Coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue.”
JetSuiteX flies to and from Burbank, San Jose, Carlsbad, Concord and Mammoth in California, as well as Las Vegas and Bozeman, Mont. The carrier said more destinations and flights are “coming soon.”
Passengers have the benefit of a private jet experience on the short-haul flights, including check-in 15 minutes before a flight and complimentary WiFi, checked bags, seat assignments, drinks and snacks.
Sourse: travelweekly.com
