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InterGlobe Air Transport (IGAT) has been appointed as the exclusive sales agency in India for the luxury cruise and tour operator APT. IGAT would be responsible for promoting and selling APT’s eligible products in the country, the development of sales channels and the marketing of APT products through promotions, road shows and product presentations.
- IGAT would promote three main APT products in India which include,
- APT River Cruising programs in Europe, Vietnam & Cambodia
- APT Small Ships cruise program
- APT Land Touring program (various destinations)
Business Head, InterGlobe Air Transport, Ajay Bhatnagar said, “We at InterGlobe are delighted to be associated with APT River Cruises headquartered in Australia and operates some of the world’s leading luxury tour operations. We are confident of support from our trade partners who will find the offerings very compelling for their discerning clients. The programmes will be rolled out with an aim to ensure availability of products to summer vacation travellers in India.”
Channel Strategy Manager, APT, Damian Borg, said, “APT is excited to have found an ideal partner in the Indian market who can introduce our products to a new group of travellers.”