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On the heels of its launch of new uniforms designed by Zac Posen, Delta’s latest safety video takes passengers on a ride back in time to incorporate each era of its uniforms since the carrier’s inception.
The video is like most other airline safety videos, including safety demonstrations and graphics.
It begins and ends with the flight attendants sporting some pieces of the 2018 Zac Posen collection for Delta, which were modeled by employees yesterday in Atlanta and Minneapolis as well as on board a couple flights. One is shown wearing the proprietary color it has coined ‘Passport Plum.’ The deep purple mixes Delta’s traditional red and blue shades seen in its logo and other branding.
After the display of the newest collection, flight attendants in the video don 14 eras of uniforms, starting with Delta’s first uniform in 1940 – that’s almost 80 years of style. They even include seasonal-wear. My personal favorite uniform (besides the 2018 collection) would have to be the 1975 – 1978 uniform featuring a classic necktie, buckled belt and baby blue short-sleeved dress.
You can watch the video below.
The nod to previous style trends in the industry combined with the appreciation for current fashion makes for a captivating four minute video. Hopefully it helps passengers pay attention to the safety briefing (even those who think they know the instructions!), which after recent incidents in the sky, is of paramount importance.
Source: thepointsguy.com