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Ctrip acquired global metasearch player Skyscanner in December 2016 for £1.4 billion ($1.74 billion). At the time of the acquisition, we wrote that competitiveness for meta boils down to scale, brand strength, and technology. Skyscanner checked each box for Ctrip.
The company has strong traffic in Europe, Asia-Pacific, and North America, but lacks the scale Ctrip has in fulfillment and inventory. Ctrip should be able to improve monetization of Skyscanner’s robust traffic over time and push up its revenue and margin trajectory.
We spoke with Colin McLellan, the CFO of Skyscanner, about how the deal came about. What follows is his account:
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. At the time of the acquisition, we wrote that competitiveness for meta boils down to scale, brand strength, and technology. Skyscanner checked each box for Ctrip.The… "Pin It")
Source: skift.com