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THE Chinese beachtown of Sanya in Hainan is taking major steps to becoming the country’s MICE capital, including hosting the recent International Island Sanya Forum.
In the meantime, Sanya government and tourism officials are promising a new era that will see the Chinese coastal city become an increasingly attractive destination for international conferences and incentives.
At the moment, there are 256 hotels in Sanya, with 56 of them being large international brands. Fan Mu, director general of Sanya Tourism Development Commission, said that corporate meetings and association meetings will be targeted as Sanya seeks to diversify its tourism sector from one mainly focused on leisure.
In efforts to attract more MICE groups, many hotels have shortened their MICE package reservations to just two weeks in advance.
The city has been dubbed the “Hawaii of China” owing to its beautiful coastlines and exclusive five-star resorts. In the wintertime period starting in October, many tourists – many from Russia – visit the city to escape the subzero temperatures.
However, the fall of the Russian ruble, and international sanctions since conflicts in Crimea and Ukraine has seen a decline in visitor numbers.
The post ‘China’s Hawaii’ aims to become the country’s MICE capital appeared first on Travel Wire Asia.
Source: travelwireasia.com