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BEST WESTERN HOTELS & RESORTS will introduce its first boutique hotel brand, GLō, in Na Jomtien, just a few minutes’ drive from the popular Thai beach resort area of Pattaya.
There will be plenty of shared spaces with focal elements being a stylish lobby, breakfast area, and a well-equipped fitness center.
The lobby will flow into an integrated breakfast area that includes concealable displays which then transforms into work-and-relax area after breakfast. Adaptable, smart tech features will also play a part.
Rooms will be unfussy and functional. Pic: Best Western
GLō will tap into the midscale market, and going by the artist’s impressions that have emerged, the millennial segment as well.
Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia, said in a statement, “With their bright, LED-lit facades, they are sure to become well-known fixtures within their destinations.”
GLō is the sister brand of Vīb, an urban boutique hotel concept for the smart traveler. The hotel will begin construction in 2017, and will welcome its first wave of guests in 2019.
The post Asia will welcome first GLō hotel in Pattaya appeared first on Travel Wire Asia.
Source: travelwireasia.com