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American Express Global Business Travel has completed the previously announced acquisition of Banks Sadler.
The international event management agency, headquartered in London, becomes part of American Express Meetings & Events, a division of American Express GBT.
As a result of the purchase, Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events, says Banks Sadler customers will profit from an expanded value proposition.
He explained: “We are bringing together one of the most respected agencies in the meetings and events sector with our leading capabilities and global footprint.
“The future of the business, and the collective value we can provide customers, is very exciting – everyone involved stands to benefit.”
With the completion, nearly 250 Banks Sadler employees join GBT’s approximately 12,000 employees around the world.
Banks Sadler was founded in 1982 in London and currently has offices in York, Windsor, Paris, Dusseldorf and New York.
Leigh Jagger, chief executive, Banks Sadler, added: “We bring an independent and entrepreneurial agency mindset to the table.
“This combined with the expertise and global footprint possessed by one of the largest travel, meetings and events companies in the world will generate massive opportunities for the business and our customers.”
Sоurсе: breakingtravelnews.com
