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Air New Zealand is kicking off the design process for a new uniform for cabin crew and airport staff.
Currently, close to 4,500 cabin crew and airport staff wear Trelise Cooper designed garments.
The airline will next month invite a selection of local designers, including Trelise, to submit proposals for the new uniform.
Air New Zealand general manager, global brand and content marketing, Jodi Williams said the airline’s customer-facing uniforms are among the most recognisable in aviation and a very visual representation of New Zealand on the world stage.
“The successful design will capture the New Zealand spirit and Air New Zealand brand and be something our people feel proud to wear.
“At the same time the uniform will need to be practical and meet the needs of thousands of individuals working in diverse roles and environments all over the world,” said Williams.
“Dame Trelise’s current uniform is loved by our staff and we are committed to ensuring the next one meets the same high standard.”
The new uniform, which is expected to roll out in 2021 will mark an exciting new phase for the Air New Zealand brand, preceding the arrival of the airline’s new long-haul aircraft fleet and new onboard product around 2023.
Williams said the pink, green or blue uniforms currently worn by staff have stood Air New Zealand apart since their launch in 2011 turning heads in airports around the world, but it’s important to remain fresh and keep looking to the future.
Air New Zealand will confirm the successful designer or designers early next year, with final concepts to be completed in 2019.
Previous designers have included Christian Dior (1961), Nina Ricci (1976), Barbara Lee (1992), and Zambesi (2005).
Source: breakingtravelnews.com
