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Yatra.com will now provide greater value additions to travellers, through its new mobile application Yatra Mini, featuring bus, train and budget hotel bookings.
The new app Yatra Mini weighs approximately 4.5 MB and is fast loading even in poor network areas. What adds to its accessibility is that it is multi-lingual comprising several regional languages apart from English and Hindi.
This app has been built to majorly cater to the tier II and tier III cities which have lately shown a higher growth in online travel bookings. A large chunk of these travellers travel by bus and train and choose budget hotels for their stays on these trips. Yatra.com, through Yatra Mini, is targeting such customers for whom it features only relevant product lines in a lightweight app that works well even in poor network – a strong mix of elements that appeal to these customers who typically have limitations on memory space on their phones and are extremely focused on keeping their data usage to a minimum. Yatra Mini offers help to travellers to view their upcoming, completed and cancelled trips. All details of trips will be available like journey date, passenger details, bus operator details, boarding point details, cancellation policy, fare & payment details etc.
Sharat Dhall, President, Yatra.com, said, “By offering this app in regional languages, we are also tapping into the non-English traveller who is looking to shift to the convenience of online booking. We also researched the needs of this traveller and based on the findings, limited the product offerings to bus, train and budget hotel bookings so that the app is sharply focused on the needs of this segment.”
Source: travelnewsdigest.in
