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Destination DC, the official destination marketing organisation for Washington, DC, announces the appointment of Indiva Marketing responsible for all trade and media relations in India.
“In 2017, the city welcomed an estimated 88,000 visitors from India, making it DC’s seventh overseas market. Washington, DC is strongly committed to the Indian market and will focus on extensive trade, marketing and communication initiatives in collaboration with Indiva Marketing to increase awareness,” said Elliott L Ferguson, II, President and CEO of Destination DC.
Destination DC recently participated in the Brand USA India Sales Mission to Mumbai, New Delhi and Bengaluru to discuss the latest in Washington, DC with tour operators, airline representatives, travel agents, buyers as well as media. Through its ‘DC Cool’ brand across editorial, social media and new trade promotions, Washington, DC promotes the fascinating museums and art galleries, historic neighbourhoods, iconic monuments and memorials and exceptional culinary scene. The new advertising campaign ‘Discover the Real DC’ is born from the organisation’s desire to convey authentic DC experiences.
“We are thrilled to work with Washington, DC to develop multiple outbound opportunities and strongly position the capital city and its many historic sites and enticing art scene,” said Beate Mauder Kakkar, Managing Director of Indiva Marketing.
With USD 11.5 billion in development and more than 4,500 hotel rooms in the pipeline, there are many new ways for Indian families to experience the city. The International Spy Museum moves to L’Enfant Plaza and reopens next spring. The Washington Monument reopens next year and the Smithsonian National Museum of Natural History’s ‘Fossil Hall’ reopens in June 2019.