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Marriott is expanding, and that’s not just because of its merger with Starwood. The former Trump International Hotel & Tower Panama will soon be rebranded as a JW Marriott.
After prying Trump name off Panama City building once known as Trump International Hotel & Tower, owners replace the bar's old Trump-themed cocktails with new super-sarcastic Trump-themed cocktails, including the STORMY JACK DANIELS, the FIRE AND FURY and the LITTLE ROCKET MAN pic.twitter.com/lKuykG4d5v
The Trump Organization pursued legal methods to restore the name and even asked the Panamanian president to intervene on behalf of their cause.
Ithaca Capital, a Miami-based real estate investment firm, took control of the property in March and announced that it would be transformed into a JW Marriott, a luxury brand controlled by Marriott. The firm predicts the rebranding will be complete in September 2018. Ithaca owns Marriott properties in the Dominican Republic and Costa Rica.
This isn’t the first instance of hotel owners trying to distance themselves from US president Donald Trump. Trump would regularly lease his name to properties, but not actually operate the hotel or apartments himself. Former Trump Hotels in New York and Toronto removed the Trump brand last year although neither joined a hotel chain.
The five-star hotel is 932 feet tall and sits right on the Pacific Ocean. It features 369 rooms, four restaurants and five swimming pools. Once the hotel officially becomes part of the Marriott brand, you’ll be able to redeem points at the property — although it’s unclear what category the property will fall into.
Source: thepointsguy.com