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Radisson Hotel Group will overhaul its flagship Radisson brand in the U.S., and the company anticipates the project will result in the removal of 10% to 15% of noncompliant hotels.
According to Radisson’s website, the brand has 86 U.S. hotels, which means 8 to 13 properties could be dropped. Radisson said a loan program would be available to owners whose hotels qualify for the upgrade.
The refreshed Radisson will be about the “natural balance and harmony of the Scandinavian way of life,” Radisson said. The brand is shooting for “streamlined yet comfortable natural designs.”
Radisson said it plans to “focus on creating experiences that center around social spaces, food and drink, guest rooms, meetings and wellness.”
The brand will be marketed with the tagline “Simply Delightful.” An update of the Radisson logo is in the works.
Radisson’s new identity is part of Radisson Hotel Group’s strategic five-year operating plan, which includes targeting several U.S. markets for expansion.
The company plans to open a 320-room New York hotel on 8th Avenue near Madison Square Garden, catering to leisure and business travelers. The new property is scheduled to open in spring 2019.
Radisson Hotel Group also announced the construction of the Radisson Blu Anaheim, a 326-room hotel located a half-mile from Disneyland. The company anticipates a summer 2020 opening.
Source: travelweekly.com
Congratulations to Radisson, it looks promising.