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The visuals in the new ‘Discover Mana’ campaign emphasize people and place as much as Tahiti’s iconic overwater bungalows. Tahiti Tourisme
The only word that really does justice to describe the beauty of Bora Bora is “mythical,” based on the prehistoric majesty of craggy Mt. Otemanu towering over the surrounding lagoon and coral reef.
There is really no other tropical destination that can compare with the drama of Bora, at least not one with an airport.
page needs to show what that diversity looks and feels like with a ton of professional content to capture eyeballs more and for longer periods of time than it does now.
Lastly, Bora and Moorea are dream locations for corporate incentive travel programs because they offer a wholly unique product that, for the most part, has been responsibly developed over the past decades. Think of a much more dramatic Maui and one without McDonald’s.
Reap told us that the islands welcomed about 3,500 incentive participants last year, but that could grow with better storytelling created exclusively for incentive travel planners.
He says, for example, there’s growing demand for combo incentive packages pairing one of the resorts with the 330-passenger or 148-passenger cruise ships, so that should be front and center on the TahitiIncentives.com microsite.
At the end of the day for couples incentive programs, it’s still all about the overwater accommodations for top-producing incentive winners.
“Because the hotels are all around 100 bungalows, a group can actually buy out an entire property and really have a customized experience all to themselves,” suggests Sloan. “Our infrastructure is tailor-made for certain types of groups when you can have a property all to yourself.”
Reap emphasizes, however, that people still want the mana.
“A lot of properties are putting together cool packages that tie into feeling the mana, if you will,” he says. “From a group standpoint, I think that’s really hard to replicate in a lot of places, but in Tahiti it’s something we just do naturally.”
Source: skift.com