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The World Travel & Tourism Council (WTTC) has launched a new in-depth data dashboard that highlights the recovery of travel demand for flights and hotels.
The interactive COVID-19 Travel Demand Recovery Dashboard also reveals the shifting intentions of travellers through online travel searches and provides users with easy access to qualitative and quantitative travel data at global and regional levels.
It is free to all WTTC members and non-members and offers a useful way to navigate a vast array of data as travel demand changes in response to the gradual reopening of countries’ borders as restrictions across the globe are eased.
Global expert in business intelligence, tourism and travel trends, ForwardKeys, provides flight data; and data benchmarking, analytics and marketplace insights provider for global hospitality sectors, STR, provides hotel occupancy levels.
“Our dashboard will enable decision-makers to track the impact of public policies by monitoring the positive and negative fluctuations of flight and hotel bookings and also online travel searches, as well as consumer confidence,” said Gloria Guevara, WTTC President and CEO.
“Data is essential for businesses, government and other organisations to make informed choices and drive the policy that will revive a sector that has suffered disproportionately due to the pandemic.”
The new data dashboard offers insights through Google Trends, where all the data sourced has been organised into easy-to-understand holiday or trip segments – Adventure, Culture, Urban, Family, Sun & Beach and Travel Services.
It also offers regional insights through bi-monthly updates on movements and bookings, with flight information from ForwardKeys, hotel occupancy and average daily room rates from STR, and the Google Mobility Index, which shows local recreational activity.
In addition, Global Rescue, a travel and tourism global leader and pioneer in medical, security, travel risk and crisis management, provides data showing the reopening of each country or key market in the context of travel restrictions imposed to combat COVID-19.