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Marriott International has signed a multi-year partnership with FC Bayern Munich, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club.
The partnership will also give the millions of members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments.
The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena.
With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel.
“Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete,” said John Licence, vice president, premium and select brands, Marriott International Europe.
“Partnering with the most successful club in German football history makes for a winning combination for our guests.”
Courtyard Munich Garching will be a key opening for fans later this year, situated just moments away from the Allianz Arena offering fans an amplified match-day experience.
In addition, Marriott International will welcome fans from all over the world to experience the unique atmosphere at the Allianz Arena through exclusive hotel and ticket packages with FC Bayern Tours.
“We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership.
“With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership.
“I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches,” said Karl-Heinz Rummenigge, chairman of FC Bayern.
Source: breakingtravelnews.com
