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Showcasing ‘one land’ with ‘endless possibilities’, Israel Ministry of Tourism recently concluded their road show in New Delhi, as part of their five-city road show in India comprising Kolkata, Mumbai, Bangalore and Chennai besides the capital city.
Held at Taj Mahal Hotel on August 3, the road show witnessed the presence of Hassan Madah, Director-India, Israel Ministry of Tourism; Judah Samuel, Director of Marketing-India, Israel Ministry of Tourism along with a number of co-participants from the country.
The show, packed with audience, was treated to exotic audio-visuals on the destination that highlighted its historical nostalgia, culture and way of living.
Commenting on the new campaign that is soon to be launched, Madah said, “We conducted few focus tours and found out that Indians are not really aware of Israel’s potential. Therefore, we decided to make an advertorial campaign to educate the Indians about the tourist attractions in Israel. We are coming up with an advertisement along with the advertorial. This is our first campaign in India and it will be there all of August.”
Judah updated the audience on the visa facility. “Visitors must hold a passport that is valid for at least six months from the date of departure. They will be entitled to stay there up to three months. The passport will have no stamp, instead, visitors will be issued entry/exit slips at the immigration,” he said.
Ronen Krumholtz, Sales and Marketing Director, Diesenhaus Unitours Incoming Tourism Ltd, one of the leading tour operators of Israel in the B2B sector, remarked, “India is a growing market and we look forward to finding a significant partner here. There response at the show has been amazing.”
Omar Atallah, General Manager, Jerusalem Travel and Trade Ltd, a DMC based out of Jerusalem, said, “The numbers at the show were really huge. We are hoping that all of this will materialise into actual business and cooperation.”
“We are promoting Israel all over the world and especially India, considering its huge population of travellers. There was a serious crowd at the show. A lot of agents are talking to us about the products, which we are sure, will be developed further with their learning,” added George Devassy, Managing Director, Magi Holidays.
Last year, the country achieved a growth of 13.2% by welcoming 39,529 Indian tourists as compared to 34,920 in 2014. The growth in tourist footfalls to the destination has been around 5% from January to June this year. However, the country is now aiming for a double digit growth by the end of the year, with consolidated efforts in improving connectivity and agent availability.
Israel was recently visited by Bollywood actor Sonam Kapoor and Chef Sanjeev Kapoor.
Source: travelnewsdigest.in
