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Millions of local Y members and their families across the United States are set to benefit following a deal between Howard Johnson and the YMCA.
Focused on encouraging families to stay active, make memories and of course, have fun, the partnership centres around Howard Johnson’s new national sponsorship of the 2018 YMCA National Swimming & Diving Championships.
It gives members the opportunity to save up to 20 per cent off at HoJo hotels across the country, with five per cent of every booking benefiting the non-profit.
“The Y is one of the most well-known and respected organisations in the world and three out of every four Howard Johnson hotels are located within just ten miles of a local Y branch,” said Cynthia Liu, brand leader and vice president of operations for Howard Johnson.
“We want to play a bigger role in giving back to the communities where our hotels operate, so finding a partner who not only shared our family-focused values but brought the scale and reach necessary to make a meaningful impact was really important.”
Coinciding with the partnership, Howard Johnson will launch a campaign of new creative and on-property collateral, all with the tagline: “Go Happy. Go Healthy.”
“Howard Johnson and the Y have parallels, particularly when you think about the iconic status of both brands,” said Valerie Barker Waller, senior vice president and chief marketing officer, YMCA of the USA.
“We’re proud to have their support behind one of our marquee events and know that the investment they’re making -directly through sponsorship and a donation campaign and indirectly through their member discount – will ultimately enable the Y to continue its work strengthening communities and building a better us.”