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Best known as an archipelago with more than 300 islands, Fiji has charted a growth of 30% in Indian arrivals in the last year, a little over 5,000 Indian arrivals last year as compared to the previous one. Among the various promotional plans for 2018, Tourism Fiji has planned to work with key influencers in the Indian market.
“We’ll be organising a 12-month engagement program with major influencers present in the Indian market this year. This will give a platform to project our destinations’ stories through the influencers’ eyes which will, in general, be beneficial for all,” asserted Matthew Stoeckel, CEO, Tourism Fiji.
Speaking exclusively to Travel News Digest earlier, Stoeckel also confirmed that they will be further attracting honeymooners and are targeting a double-digit growth in the current year. Projecting Fiji as an ideal destination for honeymooners and couples, Stoeckel averred that owing to strong demand, Fiji will further continue to strategise on the particular segment. Along with that, this year the tourism body will also be promoting MICE, group and family travel segment.
“This is a landmark record for both the countries as Fiji is becoming a preferential travel destination among the couples going for their honeymoon. Growth is bound to further accelerate in 2018. To build the momentum and continue in our path of growth, we’ve lined up some really exciting campaigns and activities for 2018,” he said.
This year, Tourism Fiji will be conducting regular roadshows in Indian cities from July onwards. Working closely with the travel trade to educate and inform on new agenda is also on the map. Seeking digital and outdoor media marketing to reach the target audience is one of its key plans to reach a wider consumer base.
In respect to new activities and experiences, Six Senses resort, a 100% solar powered environmental sustainability resort, will be inaugurated by April in Fiji.