Don’t Be Loyal to Frequent Flier Programs

Updated: 6/29/18 | June 29, 2018

Now, close to ten years after that first post, I believe that unless you are a super flier, you shouldn’t stick to one airline or airline alliance. Using credit cards and special offers will get you all the extra points and miles you need to get free flights on any alliance. There’s no need to be loyal. The only thing gained by being loyal to one airline is elite status and the amazing perks that come with it.

(But if you spread out your flights among too many different carriers, you’ll dilute your mileage balance. It will take you ages to earn enough miles to redeem them for a free flight, and you definitely won’t fly enough on one airline to gain elite status — it takes 25,000 miles on most airlines to get the lowest elite status, and nowadays, they require a certain level of spend with the airline or on their credit card too. Most people don’t fly or spend that much per year.)

That said, elite status is all I care about. I want the extra perks — the free baggage, airport lounges, priority boarding, and free upgrades. I will pay more for a ticket and be loyal, because, in the end, the perks make the higher price worth it — for me.

For the casual flier, I don’t believe loyalty is worth it.

I used to say that if you can fly 50,000 miles or more, it’s worth focusing on one airline and alliance because the perks are worth the extra price (especially the international lounges). But now, the major airlines in the United States do not value your loyalty anymore. They are only rewarding their high-spending clients with deep pockets — not their frequent clients. Travel 100,000 miles a year, but on just a few cheap tickets? Great — that will earn you a pat on the back. Spend $20,000 on a few high-priced tickets? The red carpet is rolled out for you! So with the heightened spending requirements, reduced benefits, and overall “F U” attitude airlines have, it doesn’t make sense to be loyal to an airline if you aren’t a high-spending traveler.

Right now, I have no airline status. Most of my flights for the rest of the year are long-haul international flights — the kind I always use points on, so I can fly for free in business class. Most of my paid, status-earning flights will be cheap domestic flights. I’m simply not going to be able to meet the new spending requirements for status — for any airline.

I have no desire to get my status back, though. I get the basic status perks via the airline-branded credit cards. I can’t remember the last time an upgrade cleared. I have points.

Just give me the cheapest flight.

I’m flying Alaska/Virgin, JetBlue, and Southwest a lot more lately. These airlines don’t have baggage fees; they do have friendlier staff and better in-flight products (hello, free gate-to-gate wi-fi on JetBlue!), and the experience is leagues better than the big three!

So, it makes sense to be loyal when you’re a high-spending road warrior. If you’re always staying in hotels or flying tens of thousands of miles per year, staying loyal will get you a lot of added benefits.

But why pay more if you’re only going to fly a few thousand miles per year? Don’t be loyal. Just go on price. If you know you aren’t going to meet the elite status threshold, why pay extra? Unless you have a real affinity for one airline, the benefits you get for your “loyalty” aren’t worth the added price you’re going to pay for your fare.

There are so many ways to get free miles these days that if you’re just a casual, few-times-per-year flier, you’re better off using those methods to get free business or first-class tickets, which give you all the elite perks for that one flight anyway.

I do think everyone should sign up for frequent flier programs. That way, when you use a company, you’re accumulating rewards. Never miss a chance to get rewards! I’m a member of every airline and hotel loyalty program for this reason.

But if you’re only taking a couple of trips per year, there’s no reason to be loyal to one program. Save yourself money and go with the cheapest ticket.

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