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TO woo tourists into Australia’s capital, VisitCanberra has launched a global tourism campaign to highlight the diversity of attractions and experiences on offer in Canberra.
The platform – titled “One Good Thing After Another” – kicked off with five cinematic trailers showcasing the variety of weekend activities to appeal to a range of travel tastes.
VisitCanberra worked with more than 60 industry partners to film each experience that appears in the corresponding app and associated weekend movie trailers.
The second phase of the campaign will include an app that allows users to create their own travel video itinerary. Over the next 12 months, the app will be updated with fresh content.
Australian cities like Melbourne, Sydney and regional New South Wales towns were initially targeted by the campaign but focus will shift to Singapore and New Zealand.
Canberra may not have Sydney’s sparkling beaches or Melbourne’s artsy charm, causing it to be greatly overlooked in the tourist radar.
However, the city is home to magnificent galleries, museums and parkland, with more than enough to see and do to fill a weekend getaway.
Ahead of welcoming the first of international flights in September, Canberra aims to grow the value of overnight tourist expenditure to about US$1.9 billion by 2020.
The post Canberra launches global marketing platform to lure international tourists appeared first on Travel Wire Asia.
Source: travelwireasia.com